Seed
Episode 1: Farming for profit
“Yield is not necessarily the profit, it’s the recoveries on the yield.”
Why you’re really here. The yield lever and the quality lever, what actually makes it through the packing shed, and what a kilogram costs you to grow.
The big idea
Two levers.
Most people concentrate on the problem they have. Steve pulls two levers, because the money is in what makes it through grading.
Yield, and quality
Yield is how much you grow. Quality decides how much of it makes it through the packing shed and gets paid for. A program that only chases tonnes can leave the money on the grading table.
“If I can’t make them profitable, they’re not going to be here next year.”
So the episode ends on one number: what a packed kilogram costs you to grow. Set beside what it earns, it tells you whether a program paid for itself.
What’s inside
Four parts, about an hour.
Watch it in one sitting, or a part between jobs. Each one flows into the next.
After this one, you’ll…
- see which lever a program is pulling: yield, quality, or both
- count profit at the packing shed, not the weighbridge
- work out what a kilogram costs you to grow
- 0–15 min
Why growers ask for this
The question that keeps coming up: how do we learn this stuff?
- 15–30 min
Two levers
Yield and quality, and why it pays to pull both.
- 30–45 min
Recoveries
What makes it through grading, and what the rest costs you.
- 45–60 min
Cost per kilogram
Set beside what it earns, it tells you whether a program paid for itself.
Take it further
Where this episode leads.
The course is the start. Each episode opens onto Steve’s talks, the learning hub, and his work on farms.
From the Plant’s Perspective
One plant, eight episodes.
Hear when episode one is out.
One note when it’s ready, and nothing else.